How to Use Facebook Questions as Free Research

05/05/2011
When the new Facebook Questions launched in March, the assumption was that individuals would mostly use the new tool, for things like restaurant recommendations and favorite movies — two examples given on the social media giant's site.
 
However, communicators, public relations professionals and marketers are taking the lead in putting Facebook's new polling feature to the test, using Questions as a fast and inexpensive market research tool.
 
Page owners can access Questions by logging into their page and then heading to the Questions page to enable the feature.
 
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