5 Key Tips for Successful Social Media Content Strategy

01/10/2011

Good, smart, fun and relevant content should be at the core of any social media strategy. Great content should reflect your brand and give people a reason to stay engaged.

That's why it's critical to build a content strategy into your social media campaign. Without a framework for what you say and a plan for how and when you say it, you risk leaving your audiences, at best, confused. At worst, they'll ignore you. Who wants that?

These five content strategy techniques will build better relationships and earn your brand better results on the social web.